That said, online betting on virtual events peaked during the pandemic, with the highest GGY being recorded in April 2020. The global COVID-19 pandemic was a major factor that led to a 17% year-over-year decline in the sports betting market value in the UK in 2021. In 2021, the UK represented 23% of the total sports betting market in Europe, followed closely by France.
Sports betting is a thriving industry in the UK, ranking the country among the top positions when it comes to European sports betting market value.
